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吴亦凡说火了“skr”!商标申请谁手快?

<p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">今年的《中国新说唱》刚播出不久</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">就有网友发现</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">节目组想走freestyle的老路子</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">挺进年度热词榜</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">几乎每个制作人</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">都有了一句属于自己的口头禅</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">特别是在吴亦凡的多次使用下</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">“skr”已经火出嘻哈圈</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">引爆了吴亦凡和虎扑JRs之间</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">一场</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">&nbsp;battle</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">尽管大家都在鹦鹉学舌</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">但很多人都不知道</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">“skr”真正的意思<span style="font-size:12px;"></span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><img src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2018/08/13/11/29/4feeabc0c0ec4250a621c467609de488.jpg" alt="" /><br /> </span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';background-color:#DFC5A4;">“skr”本意是拟声词,是rapper模仿汽车在高速漂移或急转弯时橡胶轮胎与地面摩擦的声音。<span style="font-size:12px;"></span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';background-color:#DFC5A4;"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:center;"> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">不过 在吴亦凡这儿</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">skr变成了中文里的“赞”的意思skr</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">很多懂嘻哈的人表示</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">这词儿被吴亦凡乱用了</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">然而 就在质疑声下</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">不论是嘲是捧</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">全民都开始说“skr”!</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">不是</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">造句</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">就是制作</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">表情包</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">犹如</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">洗脑</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">一般朗朗上口<span style="font-size:12px;"></span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><img src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2018/08/13/11/29/7c7198261e244a948bd43dadb1903a3e.jpg" alt="" /><br /> </span></span> </p> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';background-color:#DFC5A4;">热死个人</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';background-color:#DFC5A4;"></span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';background-color:#DFC5A4;"></span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';background-color:#DFC5A4;"></span> </p> <p style="text-align:center;"> <span><span style="font-size:14px;line-height:28px;"><img src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2018/08/13/11/30/931d6912a6d540cc8ec1c541c66d205b.jpg" alt="" /><br /> </span></span> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';background-color:#DFC5A4;">脑子是个好东西</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';background-color:#DFC5A4;">可惜你没有<span style="font-size:12px;"></span></span> </p> <p style="text-align:center;"> <br /> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">“skr”成热词,商标肯定也跟着热闹!&nbsp;<span style="font-size:12px;"></span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">众所周知,每年</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">网络热词</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">一直都是商标抢注的热点。去年的网络词Freestyle、扎心了老铁、还有这种操作、尬聊、皮皮虾我们走等商标早就被</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">抢注</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">了。<span style="font-size:12px;"></span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">的确,网络热词的特性是传播范围广、传播速度快。懂得借势营销的企业,凭借网络热词的力量,可轻松做到一夜成名,红遍大江南北。正是基于网络热词拥有</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">推广力度大、宣传费用少</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">的优势,目前企业或个人将网络热词注册商标的行为越来越</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">普遍</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">。<span style="font-size:12px;"></span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><img src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2018/08/13/11/30/655b13a539a14a3c988676f719e97d89.jpg" alt="" /><span style="font-size:12px;"></span><br /> </span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><span style="font-size:12px;"><br /> </span></span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">小桔查询发现</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">“skr”商标的申请注册量</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">不是一般地多</span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">就问你 6 不 6?<span style="font-size:12px;"></span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><img src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2018/08/13/11/31/9e32c42995994398b7d8fef7366cf639.jpg" alt="" /><span style="font-size:12px;"></span><br /> </span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><span style="font-size:12px;"><br /> </span></span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">但抢注“skr”商标未必能成功。</span> </p> <p style="text-align:justify;"> <br /> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">第一,纯英文商标注册不管是从名称还是从图案来看都太过于单一,尤其“skr”还是 “纯三个英文字母商标”,肯定是</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">商标近似</span><span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">的重灾区!</span> </p> <p style="text-align:justify;"> <br /> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">商标局在审查时,不仅会审查该商标的近似英文商标,还会审查该英文商标的中文含义,审查其是否和已注册的中文商标构成近似。因此有些字母商标因为其具体含义与已注册或申请在先的中文商标相同而被驳回。<span style="font-size:12px;"></span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><img src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2018/08/13/11/31/b3acff5e1def4e7295f53aeccae9916f.jpg" alt="" /><br /> </span></span> </p> <p style="text-align:center;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';"><span style="font-size:12px;"><br /> </span></span> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">第二,如果同一种或类似商品中已经有“skr”商标,那你说,如果我把“skr”进行变形再加工呢?除非你设计出来的“skr”商标读音不叫“skr”,否则仅从视觉上行了一定的艺术变形,还是会被判为近似商标。</span> </p> <p style="text-align:justify;"> <br /> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">在以“注册在先”为原则的国家中:只要不是“有害于社会主义道德风尚或者有其他不良影响”的网络IP热词,谁申请注册日期早,这词儿就归谁。</span> </p> <p style="text-align:justify;"> <br /> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:14px;font-family:'Microsoft YaHei';">注册一个商标花费不高,转手卖出利润可以翻好几番,这种商机真的求之不得!现在就要看,是谁手快,谁就抢占到商机。</span> </p> <p style="text-align:center;"> <br /> </p> <p style="text-align:justify;"> <span style="line-height:2;font-size:12px;font-family:'Microsoft YaHei';">(文章图片来源于网络,版权属于图片作者,若有不妥,请留言告知!) &nbsp;</span><span style="line-height:2;font-size:12px;font-family:'Microsoft YaHei';"></span><span style="line-height:2;font-size:12px;font-family:'Microsoft YaHei';"></span><span style="line-height:2;font-size:12px;font-family:'Microsoft YaHei';"></span><span style="line-height:2;font-size:12px;font-family:'Microsoft YaHei';"></span><span style="line-height:2;font-size:12px;font-family:'Microsoft YaHei';"></span><span style="line-height:2;font-size:12px;font-family:'Microsoft YaHei';"></span> </p> </p>
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