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《知识产权运营之触摸未来》

<p> <span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;"><strong><br /> </strong></span></span> </p> <p> <span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;"><strong><br /> </strong></span></span> </p> <p style="text-align:center;"> <span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;"><strong><img src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2018/05/17/09/57/818752bcb17246daa5d0dca720435dd5.jpg" alt="" /><br /> </strong></span></span> </p> <p> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;"><strong></strong></span></span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;"><strong>内容简介</strong></span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">在研究方法上,本书主要采用理论分析与实证研究相结合,定性总结与定量分析相结合,宏观框架与微观特征相结合的研究方法。本书开篇部分章节中结合了国内外具有代表性的国家、全球典型的专利运营公司的发展轨迹、运营模式以及运营特点等采取历史实证的动态分析方法和比较分析方法。在知识产权运营基础与运营模式的理论叙述中,主要采用了数理统计学分析方法、微积分分析方法以及经济管理学分析方法,在知识产权交易模式中采取大量的图表分析及趋势分析,在知识产权评估体系中采取了成本法、未来收益法等数学评估模型,在专利运营基础中阐述了构建专利运营体系的管理方法。本书的知识产权运营模式中多采用理论概念剖析与实例演示说明相结合的叙述方法,以便读者对各个运营模式更直接、更深刻的理解。最后,本书将知识产权运营的理论模型运用到我国知识产权运营的实践中,探索了我国知识产权运营的未来之路。</span></span> </p> <p> <span style="font-family:&quot;Microsoft YaHei&quot;;"><span style="font-size:14px;"><br /> </span></span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;"><strong>作者简介</strong></span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">谢旭辉,汇桔联瑞集团董事长兼总裁,世界知识产权战略专家TOP300人、中国商业联合会副会长、中国企业联合会常务理事、全国优秀企业家、2015广东十大经济风云人物。国内首创知识产权“确权、维权、用权”三权原则及知识产权“商品化、产业化、金融化、生活化”四化观点,并提出“知商”概念,致力于“知商生态圈”的打造与建设。</span></span> </p> <p> <span style="font-family:&quot;Microsoft YaHei&quot;;"><span style="font-size:14px;"><br /> </span></span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;"><strong>目录</strong></span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一部分 国外知识产权运营 / 1</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一章 国外知识产权运营背景 / 2</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 美国知识产权运营背景 / 2</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 英国知识产权运营背景 / 5</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 德国知识产权运营背景 / 7</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 日本知识产权运营背景 / 8</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 韩国知识产权运营背景 / 10</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二章 国外知识产权运营的发展现状 / 12</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 国外知识产权运营现状 / 12</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 国外知识产权运营机构 / 13</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三章 国外知识产权运营特点 / 21</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权运营主体广泛 / 21</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权运营方式多样化 / 21</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权运营人才多样 / 22</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权运营政策保障 / 22</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二部分 国内知识产权运营 / 25</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一章 知识产权运营背景 / 26</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权运营成为政策推动的发展方向 / 26</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权在市场竞争中日益得到重视 / 31</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二章 知识产权运营的发展现状 / 34</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权数量与质量的提升 / 34</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权运营意识提升 / 38</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权运营机构兴起 / 40</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三章 知识产权运营的存在问题 / 42</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权运营意识参差不齐 / 42</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 专业运营公司与人才不足 / 43</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权运营模式不足 / 43</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权数量与质量不成正比 / 44</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 知识产权外部运营环境不完善 / 45</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四章 国内不同知识产权运营主体的运营模式分析 / 47</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 以政府为主导的运营机构 / 47</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 以企业为主导的运营机构 / 49</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 以科研机构为主导的运营机构 / 50</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 以中介机构为主导的运营机构 / 52</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三部分 知识产权运营基础 / 55</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一章 知识产权运营核心要素 / 56</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二章 知识产权管理简介 / 59</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权管理的意义 / 59</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 企业知识产权管理简介 / 60</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 高校及科研机构知识产权管理简介 / 61</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三章 知识产权管理体系建设 / 63</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权管理架构建设 / 63</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权确权和维护管理 / 67</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权风险管理和维权管理 / 69</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权实施和运营管理 / 72</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四部分 知识产权运营传统模式 / 93</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一章 知识产权运营交易模式 / 94</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权交易的现状 / 94</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权转让模式 / 96</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权许可模式 / 102</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权转让与许可的区别 / 114</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 “互联网+”对知识产权交易的影响 / 117</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二章 知识产权运营投融资模式 / 119</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 技术入股 / 119</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权质押 / 137</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权信托 / 155</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三章 知识产权战略联盟 / 172</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权战略联盟定义 / 172</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 专利联盟的现状 / 172</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 专利联盟运作模式 / 175</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 专利联盟的特点 / 184</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 “互联网+”对专利联盟的影响 / 187</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四章 知识产权诉讼模式 / 189</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权诉讼定义 / 189</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权诉讼的现状 / 189</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权诉讼主要类型 / 194</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权诉讼的运作流程和目的 / 197</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 知识产权诉讼的特性 / 201</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第六节 知识产权诉讼风险 / 205</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第七节 互联网+对知识产权诉讼的影响 / 209</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第八节 知识产权诉讼损害赔偿额的探讨 / 210</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五部分 知识产权运营新模式 / 213</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一章 知识产权质押众筹模式 / 214</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 众筹简介 / 214</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权质押众筹简介 / 218</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权质押众筹运作模式 / 219</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权质押众筹存在的问题及解决办法 / 220</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 知识产权质押众筹的现状和发展前景 / 221</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第六节 知识产权质押众筹产品和案例 / 222</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二章 知识产权证券化 / 227</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权证券化定义 / 227</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权证券化现状 / 228</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权证券化的要素分析 / 229</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权证券化运作模式 / 231</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 知识产权证券化的风险及防范措施 / 239</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第六节 知识产权证券化的特点 / 242</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第七节 知识产权证券化的必要性 / 243</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三章 知识产权保险模式 / 245</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权保险定义 / 245</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权保险的发展与现状 / 246</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权保险运作模式 / 249</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权保险主要类型 / 253</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 知识产权保险的特性 / 259</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第六节 知识产权保险的优缺点 / 260</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第七节 互联网+对知识产权保险的促进作用 / 262</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四章 专利标准化 / 264</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 专利标准化相关定义 / 264</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 专利标准化的特征 / 266</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 专利标准化现状 / 267</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 专利标准化的推进模式 / 269</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 专利标准化FRAND原则 / 271</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第六节 专利标准化的利与弊 / 274</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五章 知识产权投资增值模式 / 281</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权投资增值定义 / 281</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权投资增值现状 / 281</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权投资增值的类型 / 283</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权投资增值众筹模式 / 284</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 知识产权投资的特殊性 / 288</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第六章 知识产权众筹 / 290</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权众筹定义 / 290</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 知识产权众筹的现状 / 290</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权众筹运作模式 / 291</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 知识产权众筹的作用及特点 / 293</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 知识产权众筹存在的问题及解决办法 / 294</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第六部分 知识产权运营的未来 / 297</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一章 知识产权运营互联网化 / 298</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二章 知识产权共享经济 / 303</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 知识产权是共享思维的产物 / 304</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 共享运营有利知识产权的价值实现 / 305</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 共享运营是知识产权运营最佳路径 / 306</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四节 互联网共享经济加速知识产权运营 / 308</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五节 知识产权共享经济的创新之路 / 314</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第六节 知识产权共享经济之资金共享 / 318</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三章 知识产权运营基金与创新创业 / 321</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 我国知识产权运营基金产生的背景 / 321</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 我国知识产权运营基金现状 / 321</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第四章 专业的知识产权运营机构 逐步兴起及壮大 / 334</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第五章 知识产权运营法制环境与 企业管理形态改善 / 338</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第一节 政策法制环境改善 / 338</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第二节 企业管理形态改变 / 341</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">第三节 知识产权运营市场环境逐渐成熟 / 343</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">后 记 / 345</span><br /> </span><span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;line-height:1.5;">参 考 文 献 / 347</span> </p> <p> <span><span style="font-size:14px;"><br /> </span></span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;"><strong>序1</strong></span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">James Pooley</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">美国发明人协会主席</span><br /> </span><span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;line-height:1.5;">世界知识产权组织WIPO前副总干事</span><br /> <span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">“Rome was not built in a day”, the establishment and implementation of intellectual property system is a long process of trial and construction, and is still undergoing through adjustment. In U.S., the patent system or more precisely, the judgment on patent cases still swings.For example, the software patent is now going through more scrutinization than the past, and there are hot deputes on software patentability in the IP area.</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">China’s IP system was built up in 1980’s, after decades of rapid development, this 30 year-old IP system has already made remarkable success and has earned praises from peers all over the world. Filing patent, trademark and copyright in China is now leading the world in quantity. As a developing country, China offers sufficient patent protection. For example, telecommunication giant Qualcomm has benefited a lot and made billions of dollars on patent licensing in China. Another example is that China has not used compulsory licensing on any drug, which enables foreign drug companies making huge profit from Chinese market. As a comparison, India has granted many compulsory licensing on patented lifesaving drug which western drug companies had spent billions of dollars in R&D.</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">The quantity of patent filing from China has been ranked first in the world for five consecutive years up to now. In 2015, PCT filings from China ranked third in the world, only after the United States and Japan. There is an argument that it is just quantity without quality. However, Huawei has filed patent infringement litigation against Samsung regarding core telecommunication technology in the United States and China at the same time recently. It’s a landmark event. Because it is the first time in history that a Chinese company files core technology patent infringement litigation against a foreign industry giant in United States. It is a good example to show that overseas patents filed by China are also improving in quality.</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">This book “The Operation of Intellectual Property -- Touching the Future” looks into IP operation’s development, model and method with the focus on practice in China. It aims to help enterprises, colleges, research institutions, IP operation organizations, and IP owners thosewho want to get further benefit from innovative way besides IP traditional implementation. The book provides various method, advice and practical examples from experienced professionals, such as in-house and outside counsel, agents, scholars, researchers and IP service providers. It analyzes IP operationsin the past and present at aview of global approach and predicts the future development of IP operation.</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">It has been a real pleasure and privilege to write this preface. Over many centuries China has produced some of the world’s greatest inventions that we all continue to enjoy today. As we look to the future of China’s contributions to technology development, I think we can expect more miracles here.</span><br /> </span><br /> <span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">James Pooley</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">美国发明人协会主席</span><br /> </span><span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;line-height:1.5;">世界知识产权组织WIPO前副总干事</span> </p> <p> <span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">“罗马不是一天建成的”,知识产权体系的建立和推行需要长期的建设和实践并且仍处于调整的过程中。在美国,专利体系或者更准确的说,专利案件的判决依然会发生变化。例如,目前的软件专利较之前需要经过更多审核,关于软件的可专利性在知识产权领域也有诸多热点争议。</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">中国的知识产权体系建立于二十世纪八十年代,经过多年的快速发展,这个30多岁的知识产权体系已经取得了卓越的成绩,在世界范围内赢取了广泛的赞誉。中国的专利、商标和版权申请/注册量已经在全球处于领先的地位。作为一个发展中国家,中国对专利技术提供了充分的保护。例如,通信巨人高通在中国已通过专利许可获利数十亿美元。从另一个例子来看,中国尚未对任何药品采取强制许可,外国药企由此在中国市场获取了大量的利润。作为对比,对于西方药企花费数十亿美元经费研发的挽救生命的专利药品,印度则做出了大量的强制许可。</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">到目前为止,中国的发明专利申请量已经连续五年排名世界第一。2015年,从中国提出的PCT申请排名世界第三,仅次于美国和日本。有种说法强调这些申请只有数量没有质量。然而,最近华为同时在中国和美国对三星提起了关于核心通信技术的专利侵权诉讼。这是一个里程碑事件,因为这是历史上首次,由一家中国公司在美国对外国行业巨头提起有关核心技术的专利侵权诉讼。这正是一个显示出中国在海外申请的专利在质量上也有进步的好例子。</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">本书《知识产权运营之触摸未来》聚焦于中国的实践基础,深入探讨了知识产权运营的发展、模式和方法。它致力于以创新的方式帮助那些寻求在传统知识产权运作之外进一步获取利益的企业、高校、研究机构、知识产权运营组织和知识产权权利人。本书由经验丰富的专家(企业内/外部顾问、代理机构、学者、研究人员及知识产权服务商)提供了多种多样的方法、建议和实践案例。它从全球化的角度分析了知识产权运营的过去和现在,并预测了知识产权运营未来的发展。</span><br /> </span><span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">非常高兴有这个荣幸为本书作序。在全球这么多个国家中,中国产生了直到今日我们仍然在持续运用的世界最伟大的一些发明。当我们展望未来,中国对技术发展的贡献,我相信我们可以期待更多奇迹。</span></span> </p> <p> <span style="font-family:&quot;Microsoft YaHei&quot;;"><span style="font-size:14px;"><br /> </span></span><span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;line-height:1.5;"><strong>序2</strong></span><br /> <span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">龙永图</span><br /> </span><span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;line-height:1.5;">原博鳌亚洲论坛秘书长</span><br /> <span style="font-size:12px;font-family:&quot;Microsoft YaHei&quot;;"><span style="line-height:1.5;font-size:14px;">当前经济仍然处于全球化的趋势,英国公投决定离开欧洲联盟有人会认为这对经济全球化是一个重大的挫折,我觉得未必。经济全球化有三个重要的要素:一个是科学技术是推动全球化重要的动力;二是跨国公司是经济全球化最重要的载体;三是全球化的实质是在全球配置资源。目前这些基本的原则并没有改变,总之我们要看到当前的经济形势是经济全球化还在继续发展,</span><br /> </span> </p>
  • 知识产权

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