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颐和园口红起“宫斗”,你买到的口红是真的吗

<p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">去年故宫彩妆异军突起火遍全国</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">一时间一货难求</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">天呐撸</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">小桔在天猫上抢购的故宫口红</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">足足等了三个月才收到货</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">但故宫淘宝与故宫文创关于“口红”的嫡庶之争</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">让消费者摸不着头脑</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">很多网友表示不知道该去哪家买</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:15px;"><img class="" src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2019/03/26/09/32/22f6cbd1ccc943f5ac40ccb9b95d2e6c.jpg" style="height:auto !important;width:382px !important;" /></span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <img class="" src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2019/03/26/09/32/1e23918320714a24acbfa7f987b42e30.jpg" style="height:auto !important;width:381px !important;" /> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">无独有偶</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">近日,颐和园的“正宫口红”突然刷屏</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">这是继“故宫口红”之后又一爆红的古装口红</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">短短24小时就在天猫售出超过4000支</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">成为“新晋网红”</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">但有网友发现</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">这款打着“颐和园”旗号的口红</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">在颐和园天猫旗舰店却没有出售</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">小桔在店铺内搜索“口红”</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">发现并没有出现任何与彩妆有关的产品</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">所以“正宫口红”的授权问题成疑</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">成了人们关注的焦点</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <img src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2019/03/26/09/36/f4289b2228174427b85d4fb2b68630f7.jpg" alt="" /> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <br /> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">据了解,此次颐和园口红是与国内彩妆品牌卡婷联合推出。然而颐和园天猫旗舰店并没有搜索到火遍网络的“正宫口红”系列,询问客服,被告知没有与卡婷合作过。而在卡婷天猫旗舰店,该口红却卖得如火如荼。对于颐和园网店没有上架口红产品,卡婷客服也表示很蹊跷。</span> </p> <p style="text-align:center;color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;background-color:#FFFFFF;"> <img class="" src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2019/03/26/09/33/d15557d5c14f469c80237a7ecd40d548.jpg" style="height:auto !important;width:338px !important;" /><span style="font-size:15px;"></span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">此次颐和园推出的口红系列称为“百鸟朝凤”,设计灵感取材于颐和园中重要文物慈禧寝宫“百鸟朝凤”刺绣屏风上的凤凰纹样,共包含三款色号,分别被命名为“凤仪红”、“凤翔红”和“凤韶红”,是与国货品牌卡婷推出的联名款。根据介绍,口红采用3D立体漏金彩打,全金属管身通过彩墨层层渲染,配以高度还原的掐丝珐琅工艺。除了口红,还有眼影、气垫、面膜等10款商品上线。</span> </p> <p style="text-align:center;color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;background-color:#FFFFFF;"> <img class="" src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2019/03/26/09/33/23e91413c7f64edea3ecbc284ac41913.jpg" style="height:auto !important;width:437px !important;" /><span style="font-size:15px;"></span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">然而让人觉得蹊跷的是,在颐和园天猫官方旗舰店、颐和园官方微博,还是颐和园官方合作的颐和园商城微博中均未曾出现过任何有关联名彩妆的宣传。</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">卡婷方面称公司确有推出颐和园彩妆,是颐和园出售名字授权给自己进行生产的,该合作有授权、有协议。</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">但目前为止事情还没有得到证实。</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">近年来,产品与知名IP结合成了很多品牌的寻求差异化的一大突破口,其中最为成功的便是故宫文创系列产品。故宫文创的成功也让许多手握IP的博物馆看到了新的发展方式,于是纷纷效仿。</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:center;background-color:#FFFFFF;"> <span style="font-size:15px;"><img class="" src="https://ipcc.oss-cn-hangzhou.aliyuncs.com/rich/2019/03/26/09/33/ff79d5606edc4325a865bc50419c2ed6.jpg" style="height:auto !important;width:360px !important;" /></span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">在故宫文创的带领下,国内众多博物馆纷纷走上社交媒体加电商的发展模式,中国国家博物馆、陕西历史博物馆、秦始皇兵马俑博物馆等均已入驻天猫。</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <span style="font-size:14px;font-family:&quot;Microsoft YaHei&quot;;">但有专家表示,跨界联名应当是对品牌文化上的增值,而非产品依附于品牌去获利,两者契合才能互相加分。除此之外,每一个文创IP资源都应找到自己的道路,开发出有自身独特价值的产品,而非一味跟风模仿。</span> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:right;background-color:#FFFFFF;"> <br /> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <br /> </p> <p style="color:#333333;font-family:-apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size:17px;text-align:justify;background-color:#FFFFFF;"> <span style="font-size:14px;color:#3E3E3E;font-family:&quot;Microsoft YaHei&quot;;"><span style="font-size:10px;">(文章图片来源于网络,版权属于图片作者,若有不妥,请留言告知!)</span>&nbsp;&nbsp;</span> </p>
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